Both the show and the vino have great taste in common, too. While the concert combines danceable grooves with catchy songs spanning decades (a great combination), Falesco mixes mouth-coating cherry, plum, black currant and oak with chalky tannins. It may not last decades, but you can hold onto it for a few years without fear of it going Bananarama on you (as in "old and dated").

Area2 finishes with a wicked-long line leading out of the Enormo-Dome parking lot, while the 2001 Vitiano finishes big with oak and black cherry. It lasts almost as long as the parking lot exodus, but is infinitely more pleasurable.

So, what's the key difference allowing you to tell Area2 and Falesco's fantastic offering apart? The price of admission is the big giveaway. Area2 will run you about $60 when you include parking. To actually drink or eat anything there will set you back even further. Meanwhile, Vitiano goes for a paltry $10, and that's if you pay full price!

My recommendation is to buy two bottles of this smash-hit single. When the first one has sung its last note, you're going to be holding your lighter up high, screaming for an encore.

(And just think, I didn't once pull out a cheesy vocab. reference noting that the bands work together in concert while the grape varietals work in consort. Well, except for just there….)

Cheers,
TSW

Moby, the musician who proves that there is a god, and s/he at least occasionally likes to see talented songwriters make it in the biz, is on tour right now in an arena-rock spectacle he (Moby, not god) created called "Area2." The eclectic line-up of performers is the realization of Moby's gestalt vision.

But Area2 is also a marketer's heaven for reaching the coveted and hip under-35 set, and Mountain Dew is one of the official beverages of the festival. If only Moby knew about Falesco's Vitiano. It'd take over as beverage sponsor before the first act was off the stage!

Look at the similarities: Area2 features David Bowie (a classic, noble yet powerful figure), Moby (more appreciated by a younger audience, but still a major presence) and Busta Rhymes (wha…? What's he doing here? That's such a bizarre mix of music… but… hey, I kinda dig this!).

Vitiano features equal parts cabernet sauvignon (the noble grape), merlot (generally more accessible at a younger age) and sangiovese (wha…? What's an Italian varietal doing in a Bordeaux blend of… but… hey… this wine rocks!).

The color of the Vitiano is as dark as any concert hall right before main-act Moby goes on (assuming some red and purple lights are dimly shining on the stage).